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Content Strategy for the Web by Kristina Halvorson, Melissa Rach

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780321808301
• Publisher: New Riders

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If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

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If Steve Jobs was the unofficial face of technology, then Kristina Halvorson is the undisputed leader of content strategy. Along with Melissa  The Case for a Web Editor-in-Chief | Meet Content
As described in Content Strategy for the Web, 2nd Edition by Kristina Halvorson and Melissa Rach: "It's critical for each person to know what  Content Strategy • The Content Strategy Noob
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I've just finished reading Kristina Halvorson's Content Strategy for the Web, and I highly recommend it to any web professional seeking to get a  Web content strategy
How Content Strategists Create a Repeatable Web Content Strategy that Produces All the Right Content, as Expected, On Budget, On Time - Every Time. Content Strategy for the Web: Amazon.ca: Kristina Halvorson: Books
But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to   The 8 Best Content Strategy Presentations of 2012 - Content Harmony
Our 8 favorite content strategy presentations and slide decks of one, where the web is embedded in everything from autos to appliances. Content Strategy for the Web » Gemma Petrie
Halvorson, K. (2010). Content strategy for the Web. Berkeley, CA: New… Content Strategy Resources - Leap of Faith Web Design
I hope this collection of content strategy documents helps you deliver better websites. Go forth and embrace good content.